Research Database
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Themes and patterns in print media coverage of wildfires in the USA, Canada and Australia: 1986–2016
Year: 2022
Background: Media wildfire coverage can shape public knowledge on fire-related issues, and potentially influence management decisions, so understanding the content of its coverage is important. Previous research examining media wildfire coverage has primarily focused on either a single fire or issue, and provides little insight about the range of wildfire-related topics discussed in the media. Aims: We aimed to assess wildfire topics covered in print media between 1986 and 2016 across the USA, Canada and Australia. Methods: Machine learning-based automated content analyses were conducted to…
Publication Type: Journal Article
The Importance of Framing for Communicating Risk and Managing Forest Health
Year: 2012
Despite the importance of effective communication about forest and fuel management, little is known about how best to frame information to facilitate public understanding and increase support. The results presented here indicate that framing a fuel management plan as necessary to restore "lost" forest health (as opposed to maintaining or improving forest health) will increase the willingness of individuals to support options that pose some likelihood of failure (i.e. risk). Strategic framing of communication for public audiences is necessary because of the common biases in judgment that can…
Publication Type: Journal Article