Research Database
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Building community-agency trust in fire affected communities in Australia and the United States
Year: 2013
As a result of the increasing environmental and social costs of wildfire, fire management agencies face ever-growing complexity in their management decisions and interactions with the public. The success of these interactions with community members may be facilitated through building community–agency trust in the process of providing public input opportunities and community engagement and education activities. Without trust, the public may become frustrated in their interactions with the agency and withhold support for management decisions. This study takes a comparative case approach using…
Publication Type: Journal Article
The Importance of Framing for Communicating Risk and Managing Forest Health
Year: 2012
Despite the importance of effective communication about forest and fuel management, little is known about how best to frame information to facilitate public understanding and increase support. The results presented here indicate that framing a fuel management plan as necessary to restore "lost" forest health (as opposed to maintaining or improving forest health) will increase the willingness of individuals to support options that pose some likelihood of failure (i.e. risk). Strategic framing of communication for public audiences is necessary because of the common biases in judgment that can…
Publication Type: Journal Article