Research Database
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Communication of the Role of Natural Variability in Future North American Climate
Year: 2012
As climate models improve, decision-makers' expectations for accurate climate predictions are growing. Natural climate variability, however, poses inherent limits to climate predictability and the related goal of adaptation guidance in many places, as illustrated here for North America. Other locations with low natural variability show a more predictable future in which anthropogenic forcing can be more readily identified, even on small scales. We call for a more focused dialogue between scientists, policymakers and the public to improve communication and avoid raising expectations for…
Publication Type: Journal Article
The Importance of Framing for Communicating Risk and Managing Forest Health
Year: 2012
Despite the importance of effective communication about forest and fuel management, little is known about how best to frame information to facilitate public understanding and increase support. The results presented here indicate that framing a fuel management plan as necessary to restore "lost" forest health (as opposed to maintaining or improving forest health) will increase the willingness of individuals to support options that pose some likelihood of failure (i.e. risk). Strategic framing of communication for public audiences is necessary because of the common biases in judgment that can…
Publication Type: Journal Article
A Practical Guide To Citizen-Agency Partnerships: Public Outreach Strategies for Fire and Fuel Management
Year: 2005
This Practical Guide is a companion to the video program Communication Strategies for Fire Management: Creating Effective Citizen-Agency Partnerships. The video is designed to assist land management personnel in working collaboratively with citizens for community fire and fuel reduction strategies. The DVD uses real world examples from successful agency communication programs to highlight effective approaches. It examines essential attributes for developing partnerships and offers a set of organizing principles to initiate an outreach strategy or to improve an existing one. This guide goes…
Publication Type: Report