Research Database
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The Importance of Framing for Communicating Risk and Managing Forest Health
Year: 2012
Despite the importance of effective communication about forest and fuel management, little is known about how best to frame information to facilitate public understanding and increase support. The results presented here indicate that framing a fuel management plan as necessary to restore "lost" forest health (as opposed to maintaining or improving forest health) will increase the willingness of individuals to support options that pose some likelihood of failure (i.e. risk). Strategic framing of communication for public audiences is necessary because of the common biases in judgment that can…
Publication Type: Journal Article
Building a Citizen-Agency Partnership Among Diverse Interests: The Colville National Forest and Northeast Washington Forestry Coalition Experience
Year: 2012
Concerns about forest health and the threat of wildfire across the Western United States increasingly provide the impetus for communities to find land management solutions that serve multiple interests. Funding and procedural changes over the past decade have positioned federal agencies to put greater emphasis on multistakeholder partnerships and public outreach efforts. Partnerships build slowly over time, but can result in a healthier resource, reduced fire risk, greater stability for agency planning processes, and more resilient communities. Drawing on interviews with stakeholders…
Publication Type: Report